Introduction
I just read an article about “Second Life”, an internet-platform where you can create a new identity. It's free, but if you want to buy land you need the premium-pass for at least 6US$ per month.
Companies on Second Life and interesting facts
A lot of companies are already involved in the virtual world, for example Adidas, American Apparel, Toyota, Nissan and a lot of bars and restaurants, even the American life church lets a company build a church in Second Life.
Its very popular for small companies to give a mission to people to build a virtual shop, it costs a lot of money.
Second Life has 360 km on the internet, in one year 1million US$ are changed into the Linden Dollar (L$), for 1U$ you get 270L$.
What I think
I think it is a bit stupid; to create your own “double” but for companies it's quite helpful to find a new range of customers.
As a private user I'd never put money into it. I'm not registered, just heard about it...
Best regards, please write your critique as a comment.
is it like every other online game aswell??? were you have to do quests(tasks)???